Scott Kay Overcomes Tungsten Carbide Wedding Band FTC Challenge



After six months of research, The Federal Trade Commission (FTC) completed its investigation of certain advertising claims made by Scott Kay, Inc. and has determined no action is warranted. The National Advertising Division of the Council of Better Business Bureaus (NAD) referred Scott Kay Inc.'s advertising to the Federal Trade Commission after the company declined to participate in a NAD proceeding. The NAD and FTC inquired about Scott Kay Inc.'s claims in advertising, point-of-purchase collateral material and personal demonstrations following a challenge by Frederick Goldman, Inc., a primary supplier of tungsten carbide wedding rings to the jewelry industry. women tungsten rings
The FTC agreed to close its investigation and Scott Kay, Inc. has agreed to ensure that the company will not make expressed or implied claims that tungsten carbide wedding bands are fragile unless the company possesses adequate substantiation for such claims. Nothing in this agreement precludes Scott Kay, Inc. from using the word "brittle" as associated with the hardness factor of Tungsten Carbide as substantiated. Scott Kay, Inc. will refrain from making unsubstantiated claims about the environmental impact of the manufacturing process for BioBlu27 cobalt rings.
"I will continue to demonstrate my strong conviction to the jewelry industry in disclosing the confusion and clarity of the performance of tungsten carbide for use in wedding bands," stated Scott Kay, CEO. "As new contemporary metals are introduced into our industry, especially non-molten metal, such as "cemented carbides" (cemented metals) it is our fiduciary and moral responsibility to test and substantiate all claims, and then release the findings and facts. Fact: Tungsten carbide is brittle. We can't be afraid to admit and represent the truth. Wedding bands should never be at risk of cracking, fracturing or breaking."